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Marketing Events as a Supportive Tool for Customer Loyalty

to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Marketing

readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning;

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Marketing

readers how customer value--creating it and capturing it--drives every effective marketing strategy. The tenth edition features a new learning;

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Marketing Management Essentials You Always Wanted to Know

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core;

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Marketing

Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Debates in Marketing Orientation

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer;

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Services Marketing

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Smart Marketing With the Internet of Things

, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet;

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Services Marketing B&W

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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Customer-Centric Marketing

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new;

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New Customer Marketing

NEW CUSTOMER MARKETING hilft Unternehmen und Start-ups die Geheimnisse der Kunden von heute zu entschlüsseln. Schritt für Schritt werden;

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Marketing

text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building;

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Relationship Marketing and Customer Relationship Management

Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing;

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Customer Marketing Method

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and;

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The New Marketing Paradigm

This book tells why mass marketing no longer works - and shows how integrated communications programs can respond to each customer.;

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Managing the New Customer Relationship

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Memorable Customer Experiences

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a;

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Customer Equity

solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system;

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