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Marketing Events as a Supportive Tool for Customer Loyalty

and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well;

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Mobile Support in Customer Loyalty Management

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that;

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Profit Maximization Through Customer Relationship Marketing

Implementation include: the goals of customer centric approaches various customer segmentation approaches cross-selling as a strategy for;

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Profit Maximization Through Customer Relationship Marketing

Implementation include: the goals of customer centric approaches various customer segmentation approaches cross-selling as a strategy for;

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Case Studies on Food Experiences in Marketing, Retail, and Events

experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific;

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Are Customers loyal to the Tesco Superstore in Roundhay

management of customer loyalty has become a key issue in securing competitive advantage. This study focuses on the review of theories behind customer;

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Marketing and Customer Loyalty

of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement;

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Loyalty Management

significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on;

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Loyalty Management

significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on;

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Superior Customer Value

, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing;

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Superior Customer Value

, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing;

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Emotion Marketing

strategies behind their company's enduring success. Customer loyalty remains as slippery as ever for most companies despite vast sums spent on;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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Electronic Customer Relationship Management in Jordan Mobile Service

provide appropriate services and products to satisfy customers so as to retain customer loyalty and enhance customer profitability. ECRM is a;

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How Excellent Experiences affect Customer Loyalty

of customer experience quality for perceived value and in succession customer loyalty intentions is found to be much higher than that of product;

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International Marketing Management

This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Essentials of Service Marketing

finally the price of products and services. This book emphasizes the importance of customer loyalty to the business as many service providers;

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Scoring Points

set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale;

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Scoring Points

set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale;

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Events As a Strategic Marketing Tool

Events As a Strategic Marketing Tool 1e editie is een boek van Dorothé Gerritsen uitgegeven bij Cabi Publishing. ISBN 9781780642611

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Marketing

of Customer Loyalty Through High-Intensive Relationship Marketing - A Conceptual Framework; Online Marketing Metrics: AN Indispensable Aspect of E;

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Customer Loyalty Programmes and Clubs

since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra;

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Customer Loyalty Programmes and Clubs

since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra;

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How Creating Customer Value Makes You a Great Executive

Customer value is an overused and misunderstood term. Chris Ross said, There's a strong argument for changing the term 'marketing' and;

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