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Emotion Marketing

solid direction on how to tap the power of emotion to gain competitive advantage' - J. Michael McIntyre, Sr. Vice President, Hunter Business;

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The Marketing Power of Emotion

other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references and real-life examples;

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Die Neue Macht Des Marketing

die klassischen Strategien und Werkzeuge des Marketing zusehends. Nur wer die drei Erfolgsfaktoren Emotion, Innovation und Prazision systematisch in seine;

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Color Me Successful, How Color Sells Your Brand

Color affects our small business and our clients in a big way. Your customers gain emotion from the colors you pick for your brand;

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Emotion Measurement

Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions;

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The Psychology of Marketing

emotion. c Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans;

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Donald Trump and the Branding of the American Presidency

. President Trump's political marketing strategy privileged emotion-particularly anger-over policy, constraining his ability to represent all;

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Emotional Influences on Sport Event Marketing

of measuring the different categories of emotional impact and to subsequently identify strategies how to incorporate these emotions in marketing;

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Handbook Of Music & Emotion

Music's ability to express and arouse emotions is a mystery that has fascinated both experts and laymen at least since ancient Greece. The;

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Emotion by Design

was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power;

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Humanizing B2B

marketing is all about. It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There;

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Oxford Handbook Of Philosophy Of Emotion

This volume contains thirty-one state-of-the-art contributions from leading figures in the study of emotion today. The volume addresses all;

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Judging and Emotion

Judging and Emotion investigates how judicial officers understand, experience, display, manage and deploy emotions in their everyday work;

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Judging and Emotion

Judging and Emotion investigates how judicial officers understand, experience, display, manage and deploy emotions in their everyday work;

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Relapse of Reason / Heat of Emotion .. Heat of Emotion .. HEAT OF EMOTION. C.I.T.A., CD

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Consumer Behavior

neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility;

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Memories, Not Just Music:Songs of Love & Emotion .. Music:Songs of Love & Emotion .. MUSIC:SONGS OF LOVE & EMOTION. V/A, CD

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Cognition and Emotion

Emotions are complex and multifaceted phenomena. Although they have been examined from a variety of perspectives, the study of the;

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Cognition And Emotion

Emotions are complex and multifaceted phenomena. Although they have been examined from a variety of perspectives, the study of the;

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Working With Emotion in Psychodynamic, Cognitive Behavior, and Emotion-Focused Psychotherapy

The authors of this volume investigate the role of emotion in the development and maintenance of psychological problems, and in effecting;

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Psychology of Emotion

Since the turn of the twenty-first century, the psychology of emotion has grown to become its own field of study. Because the study;

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Psychology of Emotion

Since the turn of the twenty-first century, the psychology of emotion has grown to become its own field of study. Because the study;

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Electronic Emotion

Electronic emotion is the emotion lived, re-lived or discovered through machines. It is the emotion that users of information and;

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Music Emotion Recognition

Providing a complete review of existing work in music emotion developed in psychology and engineering, Music Emotion Recognition explains;

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Encyclopedia of Emotion [2 volumes]

This unique two-volume reference is an accessible, up-to-date resource for the rich and fascinating study of human emotion. Drawing on;

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Emotion in Posttraumatic Stress Disorder

Emotion in Posttraumatic Stress Disorder provides an up-to-date review of the empirical research on the relevance of emotions, such as;

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Emotions, Technology, and Learning

Research suggests two important roles of emotion related to learning and technology. First, emotion can be the key factor that is being;

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