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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the ap;...

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the ap;...

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Intro to Marketing Experimentation

From Simon & Schuster, An Introduction to Marketing Experimentation is Venkatesa's work on methods, ;...

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is ab;...

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Bayesian Statistics and Marketing

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in par;...

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments ;...

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments ;...

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The Routledge Companion to Marketing Research

This single-volume reference provides an alternative to traditional marketing research methods handb;...

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Marketing Methods

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Marketing Methods to Improve Company Strategy

The authors of this book present several central business methods throughout all chapters. Every met;...

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Marketing Methods to Improve Company Strategy

The authors of this book present several central business methods throughout all chapters. Every met;...

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Marketing Research

Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation;...

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It p;...

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It p;...

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...And the Clients Went Wild!

Combine social media with traditional marketing techniques for breakthrough results! While social me;...

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and method;...

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Qualitative Research Methods in Public Relations and Marketing Communications

The second edition of this highly accessible, core textbook continues to offer students a practical ;...

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Qualitative Research Methods in Public Relations and Marketing Communications

The second edition of this highly accessible, core textbook continues to offer students a practical ;...

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Formative Research in Social Marketing

This book brings together the state of the art and current debates in the field of formative researc;...

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Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related produc;...

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Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related produc;...

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Qualitative Marketing Research

As the importance of marketing to business grows, and as new concepts and applications of marketing ;...

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Qualitative Marketing Research

As the importance of marketing to business grows, and as new concepts and applications of marketing ;...

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Handbook of Marketing Analytics

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact rea;...

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Impact of Strategic Marketing Management

Oil and gas marketing companies have comparative advantages in adopting various marketing strategies;...

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Essentials of Marketing

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approac;...

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The Ruthless Marketing Attack!

This book contains 34 powerful marketing strategies that you can use to instantly get more money fro;...

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