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Adobe Sitecatalyst Handbook

As the world of marketing goes digital, companies must integrate web analytics into their process to;...

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Data Analytics in Marketing, Entrepreneurship, and Innovation

Innovation based in data analytics is a contemporary approach to developing empirically supported ad;...

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications re;...

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications re;...

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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing perf;...

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Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics;...

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Marketing Analytics Roadmap

Many managers view marketing as a creative endeavor, not something that is measurable or manageable ;...

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Marketing Analytics

Who is most likely to buy and what is the best way to target them? How can I use both consumer analy;...

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Marketing Analytics

Who is most likely to buy and what is the best way to target them? How can I use both consumer analy;...

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data;...

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data;...

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of l;...

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Cambridge Marketing Handbook

In today's electronic age no organisation can afford to ignore digital marketing. Understanding what;...

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Handbook of Marketing Analytics

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact rea;...

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DataFirst Marketing

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete ;...

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Pricing, Online Marketing Behavior, and Analytics

Over the past few decades marketing practices have shifted with the sudden growth of social media an;...

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Adobe Analytics For Dummies

Use Adobe Analytics as a marketer -not a programmer! If you're a marketer in need of a non-technical;...

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Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of tradition;...

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital;...

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital;...

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Social Media Analytics Strategy

This book shows you how to use social media analytics to optimize your business performance. The too;...

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Predictive Marketing

Make personalized marketing a reality with this practical guide to predictive analytics Predictive M;...

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Conversation Marketing

Conversation Marketing provides a single model to tie together all aspects of Internet marketing: de;...

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...

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Data Science for Marketing Analytics

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you p;...

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Internet of Things and Data Analytics Handbook

This book examines the Internet of Things (IoT) and Data Analytics from a technical, application, an;...

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