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Formative Research in Social Marketing

issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research;

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Social Marketing in Action

Evaluative Research * Theories applied in social marketing * A historical perspective on social marketing Part II features 24 social marketing case;

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Social Marketing

behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the;

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Public Relations and Branding in Health Communication Programs

theory of public relations and social marketing theory provided a framework for integrating concepts from the literature on branding, marketing;

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Stakeholder Involvement in Social Marketing

providing contemporary discussions of social marketing research.;

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Formative Classroom Assessment

is currently known about formative assessment and its application to teaching. The book balances theory and research with practical applications that;

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Essentials of Marketing Research, Global Edition

approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

research trends Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation;

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Marketing Research

social and cultural issues faced by researchers in today's global, online world, * integrate new developments in social media research with;

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Advances in Digital Marketing and eCommerce

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and;

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New Horizons in Arts, Heritage, Nonprofit and Social Marketing

research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and;

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Advances in Digital Marketing and Ecommerce: First International Conference, 2020

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020;

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Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative;

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Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative;

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Social Marketing Research for Global Public Health

technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public;

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Contemporary Issues in Social Media Marketing

strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical;

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Contemporary Issues in Social Media Marketing

strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical;

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Marketing Research, Twelfth Edition

exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing;

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How Contemporary Publishers Reach Out to Their Customers

in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research;

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Social Media in the Marketing Context

based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms;

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Marketing Research

in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value;

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Principles and Practice of Social Marketing

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you;

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Principles And Practice Of Social Marketing

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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Strategic Marketing for Social Enterprises in Developing Nations

of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate;

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Driving Consumer Engagement in Social Media

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly;

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