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Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This;
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examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects;
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China has matured as a market--and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to;
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internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;
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internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;
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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion;
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, examining management in China in all its different aspects. He covers the development of Chinese management during the period of economic reform;
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, examining management in China in all its different aspects. He covers the development of Chinese management during the period of economic reform;
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This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;
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Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;
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This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;
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Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darĂ¼ber zu finden sind, welche;
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;
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, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;
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, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;
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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;
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Hong Kong Management Cases in Marketing is een boek van Management Development Council;
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The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents;
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issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes;
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Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;
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Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to;
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, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the;
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management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;
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management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;
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the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;
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Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;
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in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading;
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