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Marketing Management In China

Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This;

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Management

examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects;

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Operation China

China has matured as a market--and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to;

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Mobile Marketing Management

internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;

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Mobile Marketing Management

internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;

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Fashion Marketing

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion;

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Management in China during the Age of Reform

, examining management in China in all its different aspects. He covers the development of Chinese management during the period of economic reform;

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Management in China during the Age of Reform

, examining management in China in all its different aspects. He covers the development of Chinese management during the period of economic reform;

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Handbook of Contemporary Marketing in China

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Social Media in China

Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;

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Hong Kong Management Cases in Marketing

Hong Kong Management Cases in Marketing is een boek van Management Development Council;

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The Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents;

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Contemporary Sport Marketing

issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Essentials of Marketing Management

Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to;

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Marketing Management

, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Routledge Handbook of Football Marketing

in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading;

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