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Marketing Insights and Outrages

pieces. Marketing Insights and Outrages is a collection of the best of these and represents Bird's renowned ability to entertain while educating;

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The Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the;

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Marketing in a Nutshell

book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies;

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Relationship Marketing

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Retail and Channel Marketing

This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors;

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Marketing Insights From A To Z

In Marketing Insights from A to Z, marketing¿s most respected sage, Philip Kotler, chooses and examines the most important concepts of the;

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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Guerrilla Facebook Marketing

Ride on the natural partnership between Guerrilla Marketing and Facebook The synergy between Facebook and Guerrilla Marketing is hard to;

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Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a;

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;

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Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to;

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Strategic Marketing Management

Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its;

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Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to;

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Essential guide to marketing planning

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan;

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The End of Marketing As We Know It

expected path and giving advice on how to anticipate and take advantage of the coming changes. Tour.;

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Agricultural Marketing

Agricultural Marketing starts with the basic introduction of marketing in agriculture. Marketing plays a crucial role in agriculture and;

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Mastering Fashion Marketing

the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to;

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Handbook of Research in International Marketing, Second Edition

important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing;

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Interviewen voor Marketing-Insights

Interviewen voor Marketing-Insights: handleiding voor het opzetten, uitvoeren en rapporteren van kwa;...

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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