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Marketing Insights From A To Z

In Marketing Insights from A to Z, marketing¿s most respected sage, Philip Kotler, chooses and examines the most important concepts of the;

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Contemporary Consumption, Consumers and Marketing

individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and;

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Contemporary Consumption, Consumers and Marketing

individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and;

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Generation Z Marketing and Management in Tourism and Hospitality

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to;

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The Gen Z Frequency

demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a;

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A to Z Marketing Resource

The basics behind 'A to Z Marketing Resource' is all about matching the customer's needs to the right product or services. Proper marketing;

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A to Z Of Clickbank Affiliate Marketing

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Insider Secrets From The World's Most Successful Marketing Experts

How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or;

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The Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the;

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Marketing in a Nutshell

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible;

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Gamification Marketing For Dummies

not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior;

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Ultimate Web Marketing Guide, The

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to;

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Digital Analytics for Marketing

for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical;

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Digital Analytics for Marketing

for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical;

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Essential guide to marketing planning

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan;

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Marketing to Gen Z

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes;

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Promotional Strategies for Books

Learn the art of book marketing and promotion from bestselling and award-winning author, Dale L. Roberts. From A to Z, you'll get;

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Handbook of Entrepreneurship and Marketing

in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective;

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The Routledge Companion to Strategic Marketing

present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit;

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The Guru Guide to Marketing

Insights from A to Z Regis McKenna, author of Real-Time Marketing Mary Modahl, author of Now or Never Don Peppers and Martha Rogers, coauthors;

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A Tot Z Van Marketing

Philip Kotler vertelt in De A tot Z van marketing hoe marketing de afgelopen jaren drastisch is veranderd. Aan de hand van tachtig;

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The Sustainable Marketing Concept in European SMEs

: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the;

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The Professional's Guide to Financial Services Marketing

The Professional's Guide to Financial Services Marketing is directed to any financial services professional--from individual;

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Marketing

professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem;

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Essentials of Marketing

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as;

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Marketing Mistakes And Successes

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's;

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Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a;

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