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Marketing Fundamentals

Marketing Fundamentals provides a comprehensive European perspective on the field, embedded in a glo;...

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Sports Marketing

For courses in Sports Marketing, offered in the College of Business, or in sports administration pro;...

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and acc;...

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and acc;...

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Internal Marketing

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisio;...

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Internal Marketing

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisio;...

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and;...

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Marketing: A Global Perspective

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing;...

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organization;...

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the;...

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Principles of Marketing, An Asian Perspective

DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students lear;...

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Marketing

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark ;...

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from ;...

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International Marketing

International Marketing: A Global Perspective examines the main issues facing companies that want to;...

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is ab;...

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Business to Business Marketing

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Writ;...

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Business-to-Business Marketing

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. ;...

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Marketing in Perspective (RLE Marketing)

This book provides a stimulating perspective on a wide range of important topics and major challenge;...

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from ;...

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Critical Marketing

Marketing is still widely perceived as simply the creator of wants and needs through selling and adv;...

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Critical Marketing

Marketing is still widely perceived as simply the creator of wants and needs through selling and adv;...

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Marketing

Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choi;...

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Marketing Theory

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories;...

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points ;...

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Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective,;...

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Marketing Strategies

Taking a modern European perspective, Marketing Strategies examines marketing from different angles ;...

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