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Principles of Marketing, An Asian Perspective

meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative;

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Globalizing Asian Religions

Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the;

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Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;

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MARKETING

This first Asian adaptation of the seventh edition of Marketing: An Introduction written by Professors Gary Armstrong and Philip Kotler;

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and;

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Principles of Marketing

of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing;

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Principles of Marketing

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and;

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East Asian Regionalism from a Legal Perspective

for the institutionalisation of an East Asian Community. It conceives a draft East Asian Charter, an essential document that distils what East;

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East Asian Regionalism from a Legal Perspective: Current Features and a Vision for the Future

for the institutionalisation of an East Asian Community. It conceives a draft East Asian Charter, an essential document that distils what East;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Consumer Behaviour in Asia

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers;

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Managing Asian Destinations

explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable;

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Managing Asian Destinations

explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable;

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Marketing

approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students;

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Services Marketing

provide an opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small;

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Marketing

marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased;

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Principles of Marketing

from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from;

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Ethical and Social Marketing in Asia

social marketing from an Asian perspective Discusses current ethical and social marketing researches and practices in different areas;

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Services Marketing

opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that;

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Retailing in a SCM-Perspective

The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing.;

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Principles of Retailing

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for;

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Business to Business Marketing

. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers;

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Business-to-Business Marketing

marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that;

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Strategic Shopper Marketing

the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with;

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Market Me

, and students, providing an insider perspective on some of the marketing strategies that have become prominent of the past few years, including;

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Asian Competitors

. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This;

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