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Marketing for the Mad (Wo)Men of Tomorrow: Strong Brands in a World of Algorithms

forms an added dimension to this approach: by figuring out which methods worked in the past, why and how they worked, we can set out for even;

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Strong Brands, Strong Relationships

, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for;

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Strong Brands, Strong Relationships

, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for;

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Global Brand

world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes;

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Experiential Marketing

how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a;

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Advertising & Brand Building

In the modern world, advertising remains the most influential element for the promotion of products and services. It has become the most;

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What's in a Name?

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a;

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What's in a Name

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Sport Brands

book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy;

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Marketing Communications

strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate;

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Bricks to Clicks

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing;

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Romancing The Brand

Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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Marketing Communications

suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world;

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The End of Marketing

second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate;

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The End of Marketing

second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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The Global Brand

plan to customer bonding with a brand.In this practical overview of brand strength in the modern business world, Nigel Hollis presents a simple;

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The End of Marketing

brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where;

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Brands Hatch & a Champion For Tomorrow .. Champion For Tomorrow. Documentary, DVD

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Mad Men And Philosophy

A look at the philosophical underpinnings of the hit TV show, Mad Men With its swirling cigarette smoke, martini lunches, skinny ties, and;

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Global Brand Strategy

brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet;

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Twitter is Not a Strategy

CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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Nine Timeless Nuggets

Nine Timeless Nuggets is a knowledge accelerator for young marketers and an absorbing update for experienced ones. It provides a 2020;

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