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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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Luxury and the Ethics of Greed in Early Modern Italy

This book unravels the complex interaction of the paradigms of luxury and greed which lie at the origins of modern consumption practices;

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Europe's Rich Fabric

Throughout human history luxury textiles have been used as a marker of importance, power and distinction. Yet, as the essays in this;

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Europe's Rich Fabric

Throughout human history luxury textiles have been used as a marker of importance, power and distinction. Yet, as the essays in this;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Kapferer on Luxury

you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on;

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Sustainable Luxury Brands

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Luxury Marketing: A Challenge for Theory and Practice

luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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The Luxury Strategy

luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business;

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Luxury Retail Management

the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and;

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Luxury Retail and Digital Management

young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and;

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Luxury Strategy In Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Global Luxury Trends

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for;

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Future Luxe

reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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The Importance of Luxury Hotels

reference to the social and economical aspects. This is questionable since nowadays more and more luxury hotels try to overtrump each other. At the;

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Sustainable Luxury

Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the;

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The Management of Luxury

management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing;

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The Road to Luxury - The New Frontiers in Luxury Brand Management

of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga;

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