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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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Weaponized Marketing

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the;

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The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading;

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The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading;

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Strategic Sport Marketing

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains;

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Mastering Fashion Marketing

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within;

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Leading with Marketing

as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business;

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The Guide to Understanding Insurance Marketing

?The Guide to Understanding Insurance Marketing," published by A.M. Best Co., looks at how leading insurers promote their products, and how;

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Marketing Management: An International Perspective

of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students;

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Marketing

Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The;

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Marketing with MyMarketingLab Pack

at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop;

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Foundations of Marketing

fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading;

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Marketing: A complete guide in pictures

the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational;

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Marketing for Hospitality and Tourism, Global Edition

marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent;

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Strategic Shopper Marketing

the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with;

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Marketing for Hospitality and Tourism, Global Edition

authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing;

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Marketing For Hospitality & Tourism PNIE

authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with;

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CIM Handbook of Strategic Marketing

. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with;

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Internet Marketing and e-Commerce

, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Guerrilla Facebook Marketing

budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run;

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Review of Marketing Research

. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory;

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Marketing for Hospitality and Tourism

marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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