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Industrial Marketing Research (RLE Marketing)

of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows;

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Industrial Marketing Research

of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows;

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Industrial Products

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Effectiveness of industrial marketing mix

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The Industrial (Marketing) Revolution

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The Marketing Challenge for Industrial Companies

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each;

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Fundamentals of Business Marketing Research

Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business;

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Marketing for the Developing Company (RLE Marketing)

promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to;

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Marketing for the Developing Company (Rle Marketing)

promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to;

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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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Nuts, Bolts and Magnetrons

Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths;

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The Marketing Casebook

, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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The Business Marketing Course

Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and;

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The Business Marketing Course

Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and;

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Strategic Business Marketing

This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses;

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Marketing Management In Geographically Remote Industrial Clusters

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs;

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Visual Marketing

marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and;

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Supply Network Strategies

book, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group;

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Corporate Innovation (RLE Marketing)

considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book;

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Handbook of the Economics of Marketing

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with;

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