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Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The;
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- to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on;
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In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention;
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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends;
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je dan? Dan is het tijd voor impact marketing. Paul Beens was zelf marketeer en IT-deskundige en wist dus ook precies wat hij aan online marketing moest;
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Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;
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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the;
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Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;
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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact;
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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact;
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Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change;
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impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book.;
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students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing;
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strategic marketing practices have a significant impact on performance variables and that they interact with the different components to facilitate;
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role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact;
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;
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senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their;
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6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune;
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: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses;
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globalisation and international marketing are having an increasing impact in Japan.;
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edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship;
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edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact;
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the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an;
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relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a;
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the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And;
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