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Product Launch the Microsoft Way

in-depth How-to for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn;

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Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck;

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Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Pharmaceutical Marketing

product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the;

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Analysis for Marketing Planning

document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions;

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Successful Product Management

practical approach to the product management system, covering all aspects of the key tasks, including Product strategy; New product development (NPD;

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Trade and Public Health

Framework Convention on Tobacco Control; the WHO Global Strategy on Diet, Physical Activity and Health; and the WHO Global Strategy to Reduce the;

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Trade and Public Health

Framework Convention on Tobacco Control; the WHO Global Strategy on Diet, Physical Activity and Health; and the WHO Global Strategy to Reduce the;

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Marketing Metrics

customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by;

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Marketing Metrics

customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by;

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Public Health Branding

relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for;

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Marketing Scientific and Technical Information

acquisition strategy, market segmentation, and product design.;

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Cellular Marketing

product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product;

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Marketing Strategy

with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful;

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Marketing Today

databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels;

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The Four Steps to the Epiphany

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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