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Developing New Functional Food and Nutraceutical Products

, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development;

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Creating and Marketing New Products and Services

their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles;

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Successful Product Management

practical approach to the product management system, covering all aspects of the key tasks, including Product strategy; New product development (NPD;

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Marketing Health Care Into the Twenty-First Century

preferential purchase decision.Anyone in the health care industry--marketing, planning, and development professionals with hospitals, HMOs, PPOs;

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Marketing Health Care Into the Twenty-First Century

preferential purchase decision.Anyone in the health care industry--marketing, planning, and development professionals with hospitals, HMOs, PPOs;

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Market Oriented Product Innovation

innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their;

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Market Oriented Product Innovation

innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their;

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Collaborating with Customers to Innovate

effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information;

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Collaborating with Customers to Innovate

effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information;

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Food Product Development

Improve your product development success ratio! This IFT Basic Symposium is the collective work of a team of seasoned food industry;

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Market Research In Action

. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving;

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Competing on Internet Time Ha

Details the Internet software company's product development and marketing strategies;

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Product Marketing For Technology Companies

act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application;

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Innovation, Product Development and Commercialization

approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the;

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Product Design and Development

industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development;

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New Food Product Development

prices and lower carbon footprint Cohesive overview of all aspects of new food product development technologies and advances In-depth review;

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Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck;

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Politics, Propaganda, and Public Health

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck;

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The PDMA ToolBook 2 for New Product Development

This book covers all aspects of product development, from the creation of the concept through development and design to the final;

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The Agile Marketer

evolution of product development and management in the organization and why marketing must partner with them in the new era * An understanding;

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Winning by Design

competitiveness and profitability. Giving practical guidance and insight into the process of managing design and product development at the strategic;

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New Products Management

comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams;

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New Products Management

comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams;

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Microsoft Secrets

Drawing on observation, interviews, and confidential data, the authors reveal Microsoft's product development, marketing, and;

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