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Ethical Approaches to Marketing

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact;

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Ethical and Social Marketing in Asia

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike;

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Ethical Issues in Behavioral Research

review process, Ethical Issues in Behavioral Research looks at the research community's response to the ethical challenges that arise in the;

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Contemporary Issues in Green and Ethical Marketing

accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the;

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Contemporary Issues in Green and Ethical Marketing

accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the;

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Ethics and Professional Practice in Marketing

with the social and ethical dimensions of professional marketing practice. Learners are actively encouraged to reflect on and to consider the;

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing;

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing;

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Real Estate Marketing

as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to;

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Real Estate Marketing

as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to;

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Ethics In Social Marketing

abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example;

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SAGE Brief Guide to Marketing Ethics

would like to learn more about the basics of ethical marketing.;

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Ethics in Marketing

ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning;

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Ethical Branding and Marketing

principles of ethics and to reassess how these principles apply to today's branding and marketing practices. This book addresses practices in ethical;

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Marketing Ethics & Society

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores;

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Marketing Activities

and initiatives companies can establish. Due to combining ethical theory and philosophy with practical marketing activities, this paper;

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Ethics and Biopower in Neuromarketing

in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to;

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Ethical Branding and Marketing: Cases and Lessons

principles of ethics and to reassess how these principles apply to today's branding and marketing practices. This book addresses practices in ethical;

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Advances in National Brand and Private Label Marketing

structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and;

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Corporate Social Responsibility

beyond the interests of the organization. Businesses may choose to engage in CSR with the aim of increasing long-term profits and building;

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Current Issues in Political Marketing

funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches;

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Current Issues in Political Marketing

funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches;

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Ethical Marketing

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Financial Services Marketing

features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer;

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Moneyball Marketing

- to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on;

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The Professional's Guide to Financial Services Marketing

professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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