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Contemporary Issues in Green and Ethical Marketing

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an;

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Contemporary Issues in Green and Ethical Marketing

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an;

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Ethical and Social Marketing in Asia

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike;

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Ethics and Professional Practice in Marketing

in mind, this exciting new text considers marketing as a social activity-one that is as cultural, social and ethical as it is economic. Through;

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Ethical Approaches to Marketing

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact;

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing;

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing;

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Ethical Marketing

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Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Ethics In Social Marketing

abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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The Handbook of Ethical Purchasing

marketing and procurement. * The book can be used internationally - ethical buying and selling behaviours are proliferating in almost all;

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The Handbook of Ethical Purchasing

marketing and procurement. * The book can be used internationally - ethical buying and selling behaviours are proliferating in almost all;

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Ethics and Biopower in Neuromarketing

This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing;

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SAGE Brief Guide to Marketing Ethics

would like to learn more about the basics of ethical marketing.;

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Marketing Activities

broadly discussed scandals. At the same time, there has been increased interest in corporate social responsibility and ethical conduct. Hence;

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Marketing Ethics & Society

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores;

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Ethical Issues in Behavioral Research

With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research;

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Ethical Branding and Marketing: Cases and Lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly;

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Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly;

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Ethical Theory And Business

Ethical Theory and Business, 8/e presents a comprehensive anthology of readings, legal perspectives, and cases in ethics in business;

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Marketing and the Common Good

four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues;

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Marketing and the Common Good

four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues;

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Marketing Communications

Covering the main aspects of communication both in B2C and B2B environments, raising the ethical issues and providing case studies, this;

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Foundations Of Marketing

, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes;

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