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Elements of marketing
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The Marketing of Political Parties
What is political marketing and how does it work? This question sits at the heart of this book. Usin;...
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The Marketing of Political Parties
What is political marketing and how does it work? This question sits at the heart of this book. Usin;...
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Marketing Planning
Marketing Planning provides an overview of the essential elements of marketing planning with a parti;...
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Contemporary Issues in Marketing
Contemporary Issues in Marketing provides an innovative approach to learning about key marketing con;...
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Marketing Research
This concise book places marketing research in the bigger picture of marketing and demonstrates how ;...
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Marketing Communications in the Pharmaceutical Industry
This book examines the principal elements in the marketing communications process. It is helpful for;...
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Email Marketing in a Digital World
Despite annual predictions of its demise, email marketing remains one of the most important tools fo;...
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Integrated Marketing Communications
Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Commu;...
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International Marketing Strategy
Now in its seventh edition, this popular textbook has been developed to help students learn, underst;...
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The Marketing Casebook
Designed to accompany business school and college marketing courses or for self-tuition in the key c;...
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Entrepreneurial Marketing A Practical Managerial Approach
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possib;...
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Entrepreneurial Marketing A Practical Managerial Approach
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possib;...
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Tourism Marketing
This innovative and original book provides valuable insights into the interorganisational dynamics o;...
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Maximize Your School Marketing
Maximize Your School Marketing offers school administrators effective ways to enhance their existing;...
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Maximize Your School Marketing
Maximize Your School Marketing offers school administrators effective ways to enhance their existing;...
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Marketing Planning
Marketing planning as a process of analysis, thinking and action is essential for survival and long ;...
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Marketing Communications
Marketing Communications: A European Perspective provides an extensive overview of the key te;...
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Viral Marketing within Social Networking Sites
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on;...
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Strategic Marketing Management (Rle Marketing)
This book considers marketing management within the overall corporate system of business policy-maki;...
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Strategic Marketing Management (RLE Marketing)
This book considers marketing management within the overall corporate system of business policy-maki;...
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The Behavioral Economics of Brand Choice
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing pr;...
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Absolute Essentials of Strategic Marketing
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental ele;...
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International Marketing Strategy
International Marketing Strategy has been developed to help the reader learn, understand and practi;...
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Data Mining and Market Intelligence for Optimal Marketing Returns
The authors present a practical and highly informative perspective on the elements that are crucial ;...
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Branding Amsterdam
City branding is a relatively new subject which gains in importance during the last decades. Destina;...
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