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Branding To Differ

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Brand Management Strategies

evolution of branding, next discusses the consumer and business perspectives of branding, and how to create and maintain successful brands.

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Retail Branding and Store Loyalty

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major;

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Place Marketing and Branding

metropolitan regions. The study investigates also how Northern European versus U.S. place marketers differ in their practices and comes to the;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding in Governance and Public Management

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;

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Branding TV

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;

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Brand Transformation

To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and;

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Brand Transformation

To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and;

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Ethical Branding and Marketing

principles of ethics and to reassess how these principles apply to today's branding and marketing practices. This book addresses practices in ethical;

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Branding Across Borders

of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Intellectual Property Branding in the Developing World

for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to;

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Intellectual Property Branding in the Developing World

for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to;

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Nation Branding

Branding, in which the principles of brand strategy and management are applied to countries globally.;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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Myths of Branding

identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date;

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Ethical Branding and Marketing: Cases and Lessons

principles of ethics and to reassess how these principles apply to today's branding and marketing practices. This book addresses practices in ethical;

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Asia Branding

highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for;

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Kellogg on Branding in a Hyper-Connected World

knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt;

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Tribal Marketing Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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Tribal Marketing, Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the;

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City Branding and Promotion

in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students;

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City Branding and Promotion

in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students;

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SharePoint 2013 Branding and User Interface Design

master pages, page layouts, and CSS to offering best-practices and real-world experience for creating successful branding projects through;

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