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Branding the 'Beur' Author

Branding the Beur Author focuses on the mainstream media promotion of literature written by the descendants of North African immigrants to;

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Writerly Identities in Beur Fiction and Beyond

Writerly Identities in Beur Fiction and Beyond explores the Beur/banlieue literary and cultural field from its beginnings in the 1980s to;

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Ingredient Branding and Pricing

, brand positioning, ingredient branding and pricing. Finally, the author explains the concept of customer value to answer the initial question by;

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Intellectual Property Branding in the Developing World

for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to;

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Intellectual Property Branding in the Developing World

for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to;

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Ethnic Minority Women's Writing in France

ultimately reveals that the absence of the Franco-Vietnamese identity from the Black-Blanc-Beur paradigm enabled authors of Southeastern Asian;

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Ethnic Minority Women's Writing in France

ultimately reveals that the absence of the Franco-Vietnamese identity from the Black-Blanc-Beur paradigm enabled authors of Southeastern Asian;

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Branding Inside Out

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting;

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City Branding

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;

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A Branded World

publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the;

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Drivers of User Engagement in Influencer Branding

is able to show important drivers of user engagement in influencer branding. Therefore, the author is building upon established models from;

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SharePoint 2013 Branding and User Interface Design

simple and striking format that focuses on each of the tasks you will face in your own branding project. *Explains the various approaches to;

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The Science and Art of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Science And Art Of Branding

on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding;

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Aha Moments in Brand Management

learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why;

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Understanding Branding in Higher Education

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher;

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Money-Raising Nonprofit Brand

Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world;

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Brand Management in a Co-Creation Perspective

author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an;

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Brand Management in a Co-Creation Perspective

approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Branding A Store

author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to;

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Energy Branding

greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a;

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Wish You Were Here

Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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