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Brands and Cultural Analysis

role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and;

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Lifestyle Brands: A Guide to Aspirational Marketing

brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. It;

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice;

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people;

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC;

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Technobrands

The concept of branding began almost a century ago and many of today's most successful brands, such as Kodak and Coca-Cola , date from;

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding;

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Superbrands Annual

Superbrands Annual aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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The Phenomenon of Cult Brands

, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these;

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enrich our lives. So, as society becomes;

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Strategy and Management of Industrial Brands

brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business;

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Brand Society

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored;

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Brand Society

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored;

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Superbrands Annual 2015

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The;

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Superbrands Annual

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The;

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The World's Greatest Brands

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique;

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Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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Boomer Brands

This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Over fifty;

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Law Of Reputation And Brands In The Asia Pacific

controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.;

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