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Imperial Persuaders

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various;

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Imaging in Advertising

, advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role;

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Imaging in Advertising

, advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role;

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Sex in Public

. The fact that in public space audiences are exposed to such images without choice, renders the issue an important public policy concern. Sex;

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Strategic Advertising Management

of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. There are also a;

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Advertising, Culture & the Law

of advertisingtexts and images. * Examines the contribution of cultural studies, including feminist analysis, to the development of a cultural theory;

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Advertising in Modern and Postmodern Times

: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and;

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Visual Persuasion

Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect;

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Provocateur

most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and;

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Provocateur

most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and;

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Television and Political Advertising: Volume Ii

. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning;

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Strategic Advertising Management

Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to;

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Advertising and Culture

promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse;

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Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images

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Lesbian Images in International Popular Culture

Lesbian images are everywhere these days-cable television, film, popular magazines, advertising, Internet and the news-creating desire;

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Advertising and Democracy in the Mass Age

services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance;

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Advertising and Democracy in the Mass Age

services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance;

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Advertising and Popular Culture

argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced;

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Social Communication in Advertising

of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to;

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Advertising Account Planning

Although there are numerous advertising texts available to the advertising student today, few focus ;...

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Advertising Account Planning

Although there are numerous advertising texts available to the advertising student today, few focus ;...

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Epica Book Twenty-Five

, with over 900 high-quality colour images and creative credits and translations, Epica Book 25: Europe's Best Advertising is an indispensable;

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Advertising, Promotion, and New Media

netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as;

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Advertising, Promotion And New Media

netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as;

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Images, Issues, and Attacks

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising;

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Images, Issues, and Attacks

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising;

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Television and Political Advertising: Volume I: Psychological Processes

for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative;

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