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The Seven Myths of Customer Management

. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step;

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Customer Service Management in Africa

is Changing! The message of 34 authors featured in Customer Service Management in Africa: A Strategic and Operational Perspective is clear;

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Electronic Customer Relationship Management in Jordan Mobile Service

Electronic Customer Relationship Management (E-CRM) performance is a marketing strategy and integrated approach to identifying, acquiring;

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Seven Recipes for Success in Business

/>Filled with personal examples and stories from almost forty years in business, Briggs demonstrates the importance of the customer and;

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Keeping Customers

profitability through improved marketing and sales management. Keeping Customers outlines seven management principles that contribute to a loyal;

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Seven Myths of Native American History

past and present. Jentz identifies the origins and remarkable staying power of these myths at the same time he exposes and dismantles them;

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Loyalty Myths

In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived;

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Customer Contact Management

Customer contact management (CCM) is an evolutionary outgrowth of classical customer relationship management that is focused on B2C in the;

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Statistical Methods in Customer Relationship Management

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies;

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The Seven Pillars of Customer Success

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The Seven Pillars of Customer Success

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Customer-Centric Knowledge Management

Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects;

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Customer Centric Business Models, two steps beyond Customer Relation Management

buyer driven markets? What are the next two steps after Customer Relationship Management? Can the gap in the process chain between Customer;

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Myths of Branding

identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths;

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Myths of Branding

identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths;

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Internet Based Customer Value Management

Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be;

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Follow That Customer!

For as long as there has been commerce, sellers have tried to predict what people, and their customers in particular, wanted to buy. In the;

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Speaking Frankly About Customer Relationship Management

innovation and the customer experience? What role does customer relationship management play? How does it support the initiatives that drive;

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Customer Engagement in Theory and Practice

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative;

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Customer Relationship Management

Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and;

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Los Siete Mitos de la Conquista Espanola / Seven Myths of The Spanish Conquest

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Customer Management Excellence

philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits. Written by the;

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Customer Relationship Management

Customer relationship management refers to an approach for the management of the interaction of a company with current and potential;

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Marketing, Sales and Customer Management (MSC)

departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC;

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Customer Centricity

seem inadequate in yielding sustainable results - perpetually making the customer management phenomenon chaotic, complex and presenting;

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Myths of Light

This third, previously unpublished, title in the Collected Works of Joseph Campbell brings the focus of Campbell's remarkable knowledge and;

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Customer Service Essentials

beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and;

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