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The Role of Social Media Within the Fashion and Luxury Industries

While the recruitment of Social Media within a firm's media plan is today nearly considered a 'routine activity' in the vast majority;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Sustainability in Luxury Fashion Business

addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it;

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Sustainability in Luxury Fashion Business

addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it;

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Sustainable Luxury

will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable;

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New Perspectives in Luxury Branding

. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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Luxury, Fashion and the Early Modern Idea of Credit

Luxury, Fashion and the Early Modern Idea of Credit addresses how social and cultural ideas about credit and trust were affected by the;

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Luxury, Fashion and the Early Modern Idea of Credit

Luxury, Fashion and the Early Modern Idea of Credit addresses how social and cultural ideas about credit and trust, in the context;

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Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these;

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Making Media

global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment;

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Designing Luxury Brands

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Beauty Myth

myth of female perfection is created by the media and the diet, fashion, and cosmetic industries. Reprint.;

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Internationalization of Luxury Fashion Firms

. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion;

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Innovation in Luxury Fashion Family Business

, development and social and economic stability. Innovation in Luxury Fashion Family Business analyses how a strategy of innovation in terms of products;

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Social Media for Fashion Marketing

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing;

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Luxury Fashion Retail Management

understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury;

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Luxury Strategy In Action

challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Global Marketing Strategies for the Promotion of Luxury Goods

, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development;

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The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;

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Fashion & Music

This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently;

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Fashion & Music

This book will broaden readers' understanding of the links between the music and fashion industries. It highlights the challenges currently;

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The Media Economy

, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and;

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