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The Portable MBA in Marketing

fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success;

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The Portable MBA in Economics

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the;

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Portable Mba In Entrepreneurship

MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the;

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The Portable MBA in Project Management

The Portable MBA in Project Management covers the most pressingAC topics inAC project management and features all the leading thinkers;

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MBA Marketing

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no;

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30 Day MBA In Marketing 2nd Ed

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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The Portable MBA in Strategy

Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field;

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What Is Marketing?

. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School;

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The Portable MBA in Entrepreneurship Case Studies

The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the;

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Outsmart the MBA Clones

courses around the world.;

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Micro MBA

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the core curriculum of subjects;

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Beat Online Competitors

How to develop an annual competitive marketing strategy with different components of marketing while integrating the goals of all;

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Marketing

Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all;

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The Visual MBA

Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated guide An MBA is the best way to;

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Marketing

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking;

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Marketing Organisation (Rle Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the;

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Marketing Organisation (RLE Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the;

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Key MBA Models

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from;

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Global Marketing

Useful as the first course in the undergraduate level and in MBA level courses, this text utilizes a three-pronged framework to a;

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Mobile Mba

Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category The Mobile MBA delivers all the knowledge;

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Digital Marketing MBA

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Startup Marketing & Selling

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Essentials of Marketing Research

support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;

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Essentials of Marketing Research

support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;

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Essentials of Marketing Research

support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic;

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Strategic Marketing Management

target customers and position your product or service to matter to those customers. This handy edition of the popular McGraw-Hill Executive MBA;

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