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The Portable MBA in Marketing

in Marketing, Second Edition* The Portable MBA in Strategy Vital Business Topics* Real-Time Strategy* New Product Development* Total Quality Management;

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The Portable MBA in Strategy

Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field;

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The Portable MBA in Project Management

The Portable MBA in Project Management covers the most pressingAC topics inAC project management and features all the leading thinkers;

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MBA Admissions Strategy

communications; and writing better. MBA Admissions Strategy is about what is hard for MBA applicants to find: the candid what-I-wish-they'd-told;

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Portable Mba In Entrepreneurship

MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the;

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The Portable MBA in Economics

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the;

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MBA Admissions Strategy

, MBA Podcaster Avi Gordon's newly revised guide to MBA admissions strategy is like a golden ticket for aspiring MBAs. The guide not only;

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The Portable MBA in Entrepreneurship Case Studies

The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the;

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Strategy & The Business Landscape

For MBA level strategy courses. Strategy and the Business Landscape is based on contemporary research in the field of strategy and;

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Strategy and the Business Landscape

For MBA level strategy courses. Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a;

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Strategy and the Business Landscape

For MBA and Executive MBA strategy courses. Pankaj Ghemawat, respected and renowned Harvard Business School Professor, has designed and;

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Taxes And Business Strategy

For MBA students and graduates embarking on careers in investment banking, corporate finance, strategy consulting, money management, or;

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Strategy and the Business Landscape

For MBA level strategy courses.Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a;

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The Visual MBA

Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated guide An MBA is the best way to;

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Financial Strategy

Course Reader for The Open University Business School MBA Course: B821 Financial Strategy.;

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Mobile Mba

Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category The Mobile MBA delivers all the knowledge;

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The Fast Forward MBA in Business Communication

, enabling them to better communicate their ideas and increase their productivity and efficiency. Using the Fast Forward MBA staple of icons, the;

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Managing Global Offshoring Strategies

The book targets bachelor, master and MBA students taking courses on global strategy. It can be used in conjunction with a set of readings;

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Be Your Own Strategy Consultant

What is strategic thinking? What is its real value? What happens if we dont do it? How can it advance your career? _x000D_The answers;

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What Is Marketing?

. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School;

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MBA Management Models

. An alphabetical matrix index means you can find the right model quickly. MBA Management Models will be invaluable to students working on;

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MBA Management Models

. An alphabetical matrix index means you can find the right model quickly. MBA Management Models will be invaluable to students working on;

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Marketing Strategy

Designed for marketing undergraduates or the first part of an MBA, this book traces the evolution of marketing strategy over 30 years from;

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Key MBA Models

students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy;

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Backing You, MBA!

shift to your ideal job or business-one you are passionate about and where you'll be backable. Backing You, MBA! innovatively uses the very;

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Strategy Analysis and Practice

Useful for undergraduate and MBA students taking a strategic management, corporate strategy, or business policy module, this book provides;

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Straight Talk

Publishing these titles fall within our overall strategy of targeting the US MBA market. We also have other titles in Corporate;

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