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Advertising to Children

, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current;

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Advertising to Children in China

advertising impact on their children? What do commercials in China communicate? How are children's commercials in China regulated? The book also draws;

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Let's Think About the Power of Advertising

it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.;

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Children and Television

Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a;

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Children and Television

Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a;

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Advertising Research

groups, are collected. In the final part on context, the contributions elaborate among others on product placement, the impact of cultural;

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Advertising to Children

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to;

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Food Advertising and Childhood Obesity

discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on;

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Food Advertising and Childhood Obesity

discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on;

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Marketing in Developing Countries

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies;

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The Impact of Advertising on Children

This book is about the impact of few selected advertisements on children. The target age groups are from 3 to 17 which would be divided;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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When Ads Work

impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful;

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When Ads Work

impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful;

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When Ads Work

impact. When Ads Work argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Psychology of Advertising

: * What impact does advertising have on consumer behaviour? What causes this impact? * What are the psychological processes responsible for the;

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Advertising to Children on TV

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media;

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Advertising to Children on TV

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media;

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Advertising and Market Power

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the;

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Ads, Fads And Consumer Culture

in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new;

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Personalities and Products

Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency;

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The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques;

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Advertising Management

their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this;

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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Children and Television Consumption in the Digital Era

are exposed to and its impact on cognitive and behavioural development. Featuring commentary on the challenges regulators face to keep up;

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