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The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on;

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Time and Media Markets

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time;

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Time and Media Markets

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time;

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Native Advertising

explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it;

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Using Qualitative Research in Advertising

information and discussions on interviewing, projective techniques, focus groups, and onlinesocial media applications positioned within a theoretical;

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The New World of Transitioned Media

provides a behind-the-scenes look at the media industry's transition into the digital era and examines its impact on marketing, advertising;

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Digital Dawn in Adland

. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the;

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Digital Dawn in Adland

. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the;

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Handbook of Social Media and the Law

Billions of minutes a month are spent globally on social media. This raises not only serious legal issues, but also has a clear impact on;

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Handbook of Social Media and the Law

Billions of minutes a month are spent globally on social media. This raises not only serious legal issues, but also has a clear impact on;

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Dynamics of Mass Communication

the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how;

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Social Media Law and Ethics

In this new textbook, social media professor Jeremy Lipschultz introduces students to the study of social media law and ethics, integrating;

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Social Media Law and Ethics

In this new textbook, social media professor Jeremy Lipschultz introduces students to the study of social media law and ethics, integrating;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Digital Advertising

exploration of digital advertising. It traces the growth of digital media uses, starting with its use as fringe advertising media and moving beyond;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral;

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Strategic Advertising Management

practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

evolving advertising sector and its reflection on social media.;

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Creativity and Advertising

, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general;

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Creativity and Advertising

, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general;

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Digital Advertising

analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper;

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Digital Advertising

analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper;

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