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Creativity and Advertising

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising;

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Creativity and Advertising

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising;

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;

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Advertising And Anthropology

, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive;

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Advertising & Anthropology

, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive;

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Elsevier's Dictionary of Advertising

matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable;

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Language and Creativity

Language and Creativity explores the creativity inherent in everyday spoken language. Creativity in language has conventionally been;

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Creative Advertising

, art directors, copywriters and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the;

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Advertising Research

advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and;

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Creativity 37

This thirty-seventh edition in the Creativity series displays the best and brightest in advertising and design work from creative;

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The Do-It-Yourself Lobotomy

look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree;

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Hegarty on Creativity: There Are No Rules

how to improve, sustain and nurture creativity than one of the world's greatest advertising creatives and founder of an advertising agency;

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Advertising Cultures

industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics;

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Advertising Cultures

industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics;

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late;

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late;

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Marketing Communications

includes coverage of topics such as ethics, creativity in advertising, consumer groups and trends. Featuring case studies, it is intended for;

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101 Things I Learned in Advertising School

, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why;

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Hey Whipple, Squeeze This

sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing;

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Advertising

, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising;

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A Technique For Producing Ideas

creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to;

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Language and Creativity

Language and Creativity has become established as a pivotal text for courses in English Language, Linguistics and Literacy. Creativity;

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Language and Creativity

Language and Creativity has become established as a pivotal text for courses in English Language, Linguistics and Literacy. Creativity;

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The Ultimate Secrets of Advertising

teeth and provides marketers and agencies with an invaluable tool to harness creativity profitably on behalf of brands. -HAMISH PRINGLE;

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Creativity 31

The Creativity Annual has emerged as one of the premier sources showing outstanding advertising and design work from all over the world;

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Creative Context

contrast them with other kinds of entities, organizations, and social forms that mix creativity and production. In other words, this volume aims to;

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Ogilvy On Advertising In Digital Age

, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power;

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