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shift environmental attention on the industry from process controls and recycling to the management of forest resources. Today, a greater;
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New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from;
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. aeo Includes 20 cases written by lecturers from universities in 14 different European countries belonging to the CEMS network aeo The cases;
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Forests are under tremendous pressure from human uses of all kinds, and one of the most significant threats to their sustainability comes;
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Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the;
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Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the;
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practical methods, Sustainability in Engineering Design focuses on designers as the driving force behind sustainable products. This book introduces;
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Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public;
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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;
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address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students;
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address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students;
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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;
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advocates adaptive management - a structured approach to learning by doing - to sustain biodiversity in managed forests. It draws on the theory and;
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and directions on the key marketing areas impacting future business success. Over the years, marketing consultant and brand strategist Steven;
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A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals;
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Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media;
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"The Marketing Yellow Pages" contains online marketing and business resources to help small businesses succeed. It provides concise;
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and Protected Areas in Sustainable Forestry discusses many of the prominent issues that are raised when considering intensively managed;
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clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control;
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Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences;
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Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling;
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Effective marketing is necessary for the success of a product, service, or business and with the pervasive and every increasing use of the;
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resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been;
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use of rainforests the valuation of forests for carbon sequestration plant biodiversity in managed timber forests issues;
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use of rainforests the valuation of forests for carbon sequestration plant biodiversity in managed timber forests issues;
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requirements. This book, in its Seventh Edition, presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers;
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study showing the process of auditing and implementing technology strategy.;
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