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Strategic Marketing for CEOs

Do you have big growth objectives for the business you lead? Are you tired of throwing good money? Strategic Marketing for CEOs by Sian;

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Marketing Strategy in the Digital Age

, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data;

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Marketing Accountability

No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one;

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How to Develop a Strategic Marketing Plan

. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go;

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Marketing Value Metrics

value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable;

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Islamic Marketing and Branding

book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest;

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Strategic Marketing

what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding;

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Strategic Marketing

what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding;

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Big Data para CEOs y Directores de Marketing

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Strategic Marketing for Schools

techniques can be applied to your school. Strategic Marketing for Schools will enable you to: define what marketing is and why it;

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Becoming Hewlett Packard

becoming. This framework will be helpful for further theory development about strategic leadership and also offers practical tools for founders;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Strategic Marketing Problems

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Nestle. Strategic marketing management

(...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for;

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Implementing Your Strategic Plan

, training and developing for the future; fixing broken core processes; communication; reviewing performance; rewarding strategic results;

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Strategic Marketing

. Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Engaging Your Community Through Active Strategic Marketing

. Engaging your Community through Active Strategic Marketing is a must-read for library and information service directors and managers in all sectors;

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Absolute Essentials of Strategic Marketing

in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.;

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Creating Customer Value Through Strategic Marketing Planning

, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing;

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Creating Customer Value Through Strategic Marketing Planning

, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing;

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Not Your Grandfather's Guide to Small Business Marketing

The 10 chapters that all Small Business' CEOs, Owners, and Marketing Directors should read when they are embarking on the next big growth;

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Strategic Shopper Marketing

enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into;

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