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in a real-life context. The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following;
Vergelijkbare producten zoals Strategic Marketing: Creating Competitive Advantag
management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer;
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management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer;
Vergelijkbare producten zoals Creating Customer Value Through Strategic Marketing Planning
academics and practitioners alike is how best to apply the principles of marketing to secure strategic advantage. In an unprecedented achievement;
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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;
Vergelijkbare producten zoals Strategic Marketing
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;
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management process perspective the importance of creating market focus strategic paths; integrating technology choices organizing;
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concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross;
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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;
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concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross;
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competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this;
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achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the;
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. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range;
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Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating;
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This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for;
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issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market researchÂ;
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sustainable competitive advantage by using strategic and managerial frames of reference.;
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sustainable competitive advantage by using strategic and managerial frames of reference.;
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Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;
Vergelijkbare producten zoals Strategic Marketing
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;
Vergelijkbare producten zoals Strategic Marketing
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;
Vergelijkbare producten zoals Strategic Marketing
issues of marketing:â¢An overview of marketing and marketing managementâ¢Creating a strategic marketing planâ¢Performing market researchâ;
Vergelijkbare producten zoals Marketing Management Essentials You Always Wanted To Know (Second Edition)
. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;
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achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two;
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marketing channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference.;
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The pharmaceutical industry today is faced with significant challenges owing to the volatile and com;...
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