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Strategic Marketing: Creating Competitive Advantag

in a real-life context. The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following;

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Creating Customer Value Through Strategic Marketing Planning

management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer;

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Creating Customer Value Through Strategic Marketing Planning

management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer;

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Marketing Management

academics and practitioners alike is how best to apply the principles of marketing to secure strategic advantage. In an unprecedented achievement;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Transforming New Technologies into Cash Flow

management process perspective the importance of creating market focus strategic paths; integrating technology choices organizing;

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Marketing Strategy

concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross;

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Marketing

-Business; Strategic Dimensions in Branding Gaining Competitive Advantage; Word of Mouth in the World of Marketing; The Corporate Social;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Marketing Strategy

concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross;

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Hooley:Mktg Strategy and Co p7

competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this;

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Marketing Strategy and Competitive Positioning

achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the;

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Competitive Marketing Strategy for Europe

. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range;

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Marketing Planning

Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating;

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Marketing Strategy and Competitive Positioning

This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for;

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Marketing Management Essentials You Always Wanted to Know

issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market researchÂ;

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Marketing Channels

sustainable competitive advantage by using strategic and managerial frames of reference.;

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Marketing Channels

sustainable competitive advantage by using strategic and managerial frames of reference.;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

issues of marketing:â¢An overview of marketing and marketing managementâ¢Creating a strategic marketing planâ¢Performing market researchâ;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Marketing Strategy & Competitive Posit

achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two;

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Marketing Channels

marketing channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference.;

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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and com;...

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