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Broadening Cultural Horizons in Social Marketing

challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public;

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Social Marketing to Protect the Environment

Shows how social marketing can be successfully used to change environmental behaviour;

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Tourism and Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Tourism & Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the;

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Social Marketing and Behaviour Change

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most;

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Social Marketing and Behaviour Change

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most;

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Strategic Social Media Marketing To Soci

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories;

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Stakeholder Involvement in Social Marketing

programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to;

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Strategic Social Media

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories;

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Principles and Practice of Social Marketing

show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may;

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Principles And Practice Of Social Marketing

show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may;

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Social Marketing and Public Health

social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with the aim;

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Consumer Behaviour

consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine;

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Social Marketing In The 21st Century

of the downstream applications of social marketing. This book is the only one in this camp, and it does a very good job of it. -Mike Basil;

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Social Marketing

WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and;

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Policymaking for Citizen Behavior Change

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields;

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Policymaking for Citizen Behavior Change

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields;

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Social Marketing

behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the;

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Consumer Behaviour

into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour;

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Creativity and Marketing

of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer;

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Multicultural Perspectives in Customer Behaviour

global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including;

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Multicultural Perspectives in Customer Behaviour

global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Contemporary Issues in Marketing and Consumer Behaviour

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with;

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Marketing Challenges and Social Marketing for POUS in Emerging Markets

, because the consumers often have to change their behaviour. That is the point where social marketing comes in. This book shows one possible;

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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Social Marketing

is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler;

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