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Shakespeare, Einstein and the Bottom Line - The Marketing of Higher Education

, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business;

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On the Marketisation and Marketing of Higher Education

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;

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On the Marketisation and Marketing of Higher Education

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;

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Competition in Higher Education Branding and Marketing

use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education;

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So, What's the Bottom Line?

So, What's the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president;

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So, What's the Bottom Line?

So, What's the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president;

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Strategic Marketing of Higher Education in Africa

education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher;

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The New Global Marketing

triple bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid;

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International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face;

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and;

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New Strategies in Higher Education Marketing

to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;

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New Strategies in Higher Education Marketing

to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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College Disrupted

For nearly two decades, pundits have been predicting the demise of higher education in the United States. Our colleges and universities;

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Services Marketing

in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation;

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Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for;

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Smarter Pricing

The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more;

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Marketing HRD Within Organizations

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to;

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Marketing Smart

put to use for your company right away. Increase your marketing know-how - and your bottom line - by Marketing Smart!;

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The Bottom Line Handbook

THE BOTTOM LINE HANDBOOK A dynamic guide to business knowledge, practices, and fundamentals and the role each plays in achieving a;

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The Bottom Line Handbook

THE BOTTOM LINE HANDBOOK A dynamic guide to business knowledge, practices, and fundamentals and the role each plays in achieving a;

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The Power of Connected Marketing

money more efficiently to sell more and drive more profit to the bottom line.;

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Measuring HR and the Impact on the Bottom Line

improvement. Yet it's not easy to achieve bottom-line improvements through people. Measuring HR and the Impact on the Bottom Line is a practical and;

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Privatizing the Public University

others watching the bottom line cheer. But which perspective gets it right? Does the privatization of public higher education threaten its very;

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Training Higher Education Policy Makers and Leaders

administrators, faculty, and policy makers who direct the current and future higher education enterprise. At a time when higher education is changing;

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