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Research in Marketing, Volume 1

This is the first volume, in a long-running series, on the subject of research in marketing.;

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Focused Issue on The Marketing Process in Organizational Competence

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed;

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Visual Marketing

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers;

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Measurement and Research Methods in International Marketing

Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even;

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Controversy in Marketing Theory

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Marketing in the 21st Century [4 volumes]

practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Advanced Marketing Research

Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on;

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Marketing Research

with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing;

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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;

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The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and;

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Progress in Computer Research, Volume 1

Progress in Computer Research, Volume 1;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Handbook of Research in International Marketing

direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this;

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Review of Marketing Research

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and;

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Proceedings of the 1995 World Marketing Congress

organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its;

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Agricultural Marketing in Tropical Africa

. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad;

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Agricultural Marketing in Tropical Africa

. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad;

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the;

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Handbook of Research in International Marketing

direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this;

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Strategic Innovative Marketing

integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned;

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Research On International Service Marketing

Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes;

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Review of Marketing Research

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers;

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

research trends Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation;

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Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary;

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Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary;

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