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branding@thedigitalage

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that;

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Visual Branding

how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological;

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New Technologies and Branding

changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a;

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SharePoint 2013 Branding and User Interface Design

author trio will walk you through everything you need to know in an understandable and approachable way. From specific technologies such as;

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Branding Inside Out

renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal;

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Public Branding and Marketing

focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section;

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Retail Marketing & Branding 2nd

in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated;

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Branding as Communication

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated;

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Branding as Communication

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;

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Plunkett's Advertising & Branding Industry Almanac 2021

trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations;

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Sonic Branding

. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive;

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Destination Branding

case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and;

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Wish You Were Here

the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding;

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Brand Transformation

difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without;

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Brand Transformation

difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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Tribal Marketing Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Tribal Marketing, Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Branding TV

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;

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Branding Only Works on Cattle

. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential;

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A Branded World

The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In A Branded World , renowned celebrity;

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Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that;

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