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process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Schools;
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Successful schools of the future will use techniques and skills typically associated with business. ;...
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Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It;
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Practical Marketing for Schools is an introductory guide to the formulation and implementation of p;...
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Marketing Levies and Bond Issues for Public Schools is een boek van Gordon L. Wise;...
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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future;
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Ideal as a textbook for students of marketing at university level (business schools and MBA-programs;...
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This collection of articles deal with marketing history and the history of marketing thought, placin;...
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This collection of articles deal with marketing history and the history of marketing thought, placin;...
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Increased competition, declining resources, changing demographics, news media scrutiny, and the impo;...
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Increased competition, declining resources, changing demographics, news media scrutiny, and the impo;...
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Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook cre;...
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Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Ma;...
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Understanding Marketing A European Casebook Understanding Marketing has been written by marketing le;...
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This thought--provoking book chronicles the evolution of marketing theories and the rationales behin;...
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For advertising and marketing courses in the schools of business and journalism. Able to be ;...
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Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, an;...
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Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders;...
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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the en;...
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Marketing Management: An International Perspective brings together over twenty real-life case studie;...
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The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary area;...
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Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or ser;...
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perception of a city as a commercial product which can be sold and bought as any other commodity. Cities employ marketing techniques in order to turn;
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