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Marketing Revealed: Challenging the Myths

pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at;

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Myths of Marketing

marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing;

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Myths of Marketing

marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing;

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The Gorillas Want Bananas

This pivotal book explodes the outdated marketing myths that have become a burden to the modern entrepreneur.;

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Myths America Lives By

Six myths lie at the heart of the American experience. Taken as aspirational, four of those myths remind us of our noblest ideals;

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Myths America Lives By

Six myths lie at the heart of the American experience. Taken as aspirational, four of those myths remind us of our noblest ideals;

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What They Never Told You About Boston

Everything you ever wanted to know about Beantown. Rumors, myths, superstitions -- all the secrets are revealed in this book by a former;

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Rethinking Marketing

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and;

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Relationship Marketing in Professional Services

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study;

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The Entrepreneur's Guide to Marketing

same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and;

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The Hummer

The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays;

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The New PR

A nuts-and-bolts reference by the editors of PR News explores the changing face of public relations and the recent shift from media;

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The Hummer

The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays;

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Abs Revealed

Trainer of the Year by the American Council on Exercise and a Top 100 Trainer by Mens Journal magazine. Abs Revealed replaces;

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Highly Effective Marketing Analytics

companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and;

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Nonprofit Marketing Best Practices

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's;

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Child Development

Myths, misunderstandings, and mixed messages about child development can often get in the way of student learning. Author Jean Mercer;

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50 Great Myths Of Human Sexuality

enlightening, fascinating and challenging book that covers the fifty areas the author s believe individuals must understand to have a safe, pleasurable;

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Marketing Theory

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields;

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Fashion Myths

, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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The Psychology of Marketing

-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an;

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Problems in Marketing

written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single;

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Problems in Marketing

written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single;

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Sustainable Marketing

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for;

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Marketing Management

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an;

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The Manager'S Guide To Competitive Marketing Strategies

The third edition of this book explains the latest techniques for both developing and applying competitive strategies in an increasingly;

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