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Myths of Marketing

It's common knowledge that marketing is nothing but advertising, and if your business comes through ;...

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Myths of Marketing

It's common knowledge that marketing is nothing but advertising, and if your business comes through ;...

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The Gorillas Want Bananas

This pivotal book explodes the outdated marketing myths that have become a burden to the modern entr;...

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The Hummer

The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle;...

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The New PR

A nuts-and-bolts reference by the editors of PR News explores the changing face of public re;...

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The Hummer

The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle;...

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The Entrepreneur's Guide to Marketing

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or ser;...

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Marketing Revealed: Challenging the Myths

This book presents new ideas and tools across a wide range of marketing activities, from product and;...

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Fashion Myths

Besides products and services multinational corporations also sell myths, values and immaterial good;...

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Myths of Branding

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand;...

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Myths of Social Media

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is fr;...

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Myths of Social Media

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is fr;...

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand;...

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Eat Your Greens

How can we sell more, to more people, and for more money? The marketing world is awash with m;...

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Myths of Branding

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand;...

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Myths of Branding

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand;...

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Marketing and Social Construction

Marketing is at the centre of the business education boom: a million or more people worldwide are st;...

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Marketing and Social Construction

Marketing is at the centre of the business education boom: a million or more people worldwide are st;...

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Using Artificial Intelligence in Marketing

Artificial intelligence (AI) is paving the way for the future of marketing and business transformati;...

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Satellite Marketing

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or satel;...

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Satellite Marketing

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or satel;...

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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

Artificial intelligence (AI) is paving the way for the future of marketing and business transformati;...

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Rigorous Magic

In the marketing world, communication ideas are revered for their magical ability to affect how cons;...

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Social Media Marketing

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his;...

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The Influencer Code

The Influencer Code is the essential reference for any company looking to leverage the power of i;...

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The Metamorphoses of Ancient Myths

This book gives a comprehensive overview of the phenomenon of artistic dialogue with ancient myths. ;...

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Great Myths of Aging

Great Myths of Aging looks at the generalizations and stereotypes associated with older people and, ;...

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