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Public Relations Strategy
Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart;
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Public Relations in Health Care
new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the;
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Journalism and PR
in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change;
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Journalism & PR
in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change;
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Online Public Relations
timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will;
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Public Relations
techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding and;
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Public Relations
techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding and;
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Inbound PR
The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business;
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Public Relations: A Practical Guide to the Basics
second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate;
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Public Relations
second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate;
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Post-Truth Public Relations
of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what;
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Post-Truth Public Relations
of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what;
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Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers;
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Where the Truth Lies
reportage of crises and the role of 'new' media. It also includes Julia Hobsbawm's four point plan to remake the relationship between PR and;
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New Pr Toolkit
The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any;
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Social Media and the Rebirth of PR
Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet;
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The Fall of PR & the Rise of Advertising
Move business forward and drag Top Management along with you Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook;
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The New Rules of Marketing and PR
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools;
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PR- A Persuasive Industry?
scholarship to explore this rapidly growing industry and reach new and challenging conclusions about the role PR is destined to play in the 21st;
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The Global PR Revolution
authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How;
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The Public Relations Writer's Handbook
Unlike most existing PR writing wortexts that try to be everything by incorporating sections on PR principles and the PR process;
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The Public Relations Writer's Handbook
Unlike most existing PR writing wortexts that try to be everything by incorporating sections on PR principles and the PR process;
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Public Relations
of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples;
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100 Great PR Ideas
great PR ideas, extracted from the world's best companies.Ideas provide the fuel for individuals and companies to create value and success;
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The New PR
A nuts-and-bolts reference by the editors of PR News explores the changing face of public relations and the recent shift from media;
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