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PR- A Persuasive Industry?

working within big organizations do not seek the limelight. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts;

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Industry Analyst Relations - An Extension to PR

Industry Analyst Relations - An Extension to PR is een boek van Ralf Leinemann;

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Communicating Construction

This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications;

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Communicating Construction

This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications;

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Travel and Tourism Public Relations

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable;

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Travel and Tourism Public Relations

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable;

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Introducing Public Relations

industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes;

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Digital PR

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry;

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Stealth Communications

accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it;

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Stealth Communications

accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it;

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Promoting Property

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and;

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Promoting Property

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and;

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Introduction to Public Relations

introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology;

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Sports Public Relations

industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and;

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How to Succeed in a PR Agency

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other;

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How to Succeed in a PR Agency

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other;

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PR Today

wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public relations, spanning all;

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Public Relations in Japan

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its;

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Inside Spin

manage to keep out of the news altogether.Inside Spin is the first behind the scenes investigation of the billion dollar a year Australian PR;

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Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions

methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more;

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The Public Relations Handbook

technology * over twenty illustrations from recent PR campaigns. In this successful handbook a detailed introduction to the theories;

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Public Relations

This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure;

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The Fall of PR & the Rise of Advertising

had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its;

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The Global PR Revolution

An excellent guide. -Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a;

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Public Relations Campaigns

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands;

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Social Media and the Rebirth of PR

publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR;

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Public Relations Handbook

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;

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