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Deconstructing Public Relations

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing;

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Deconstructing Public Relations

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing;

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The Public Relations Handbook

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;

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Planning and Managing Public Relations Campaigns

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns;

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Strategic Planning for Public Relations

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to;

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Strategic Planning for Public Relations

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to;

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Public Relations Handbook

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;

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The Public Relations Handbook

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;

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Planning and Managing Public Relations Campaigns

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret;

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Planning and Managing Public Relations Campaigns

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret;

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The Public Relations Handbook

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;

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Practioner's Guide To Public Relations Research, Measurement And Evaluation

Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and;

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Public Relations and Branding in Health Communication Programs

The purpose of the current study is to better understand how public relations health campaign programs can successfully incorporate;

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Developing the Public Relations Campaign

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the;

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Planning and Managing Public Relations Campaigns

regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public;

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Planning and Managing Public Relations Campaigns

regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public;

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Public Relations

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts;

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Public Relations for the Public Good

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the;

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Strategic Planning for Public Relations

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn;

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Political Public Relations

A specific look at political public relations, helping students understand how theories of public relations tie into political campaigns;

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Political Public Relations

A specific look at political public relations, helping students understand how theories of public relations tie into political campaigns;

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Public Relations Campaigns

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands;

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PLANNING AND MANAGING PR CAMPAIGNS

Managing a Public Relations Campaign encourages practitioners to consider carefully how programmes should begin and continue in a;

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Public Communication Campaigns

of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing;

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The Public Relations Handbook

In this practical text, Alison Theaker successfully combines theoretical and organizational frameworks for studying public relations;

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Writing Winning Proposals

Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public;

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Pitch, Tweet, or Engage on the Street

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the;

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