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Public Communication Campaigns

of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing;

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Public Communication Campaigns

Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as;

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Public Communication Campaigns

This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research;

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Political Communication in Direct Democratic Campaigns

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on;

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Communication in Political Campaigns

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public;

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Health Communication Message Design

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions;

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Public Information Campaigns and Opinion Research

guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical;

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From Awareness to Commitment in Public Health Campaigns

health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising;

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Mass Communication

This title includes a number of Open Access chapters. Mass communication is the academic study of the various means by which;

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Working On Health Communication

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable;

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Communication, Public Discourse, and Road Safety Campaigns

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues;

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Communication, Public Discourse, and Road Safety Campaigns

This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues;

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Strategic Public Relations Management

text in public relations management and communication campaigns courses, while also serving as a reference for practitioners. It introduces;

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Communicating Health

Metropolitan University Why is communication important in health? How can good health and well-being be promoted to the public? How can these;

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Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising;

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Evaluating Public Communication

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising;

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Mass Communication and Public Health

conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to;

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Strategic Planning for Public Relations

relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations;

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Managing Communication Processes

This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and;

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Writing Winning Proposals

Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public;

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Environmental Communication and the Public Sphere

The Fourth Edition of Environmental Communication and the Public Sphere remains the only comprehensive introduction to the growing field;

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Strategy in Information and Influence Campaigns

must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private;

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Strategy in Information and Influence Campaigns

must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private;

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Environmental Communication And The Public Sphere

The Second Edition of Environmental Communication and the Public Sphere remains the only comprehensive introduction to the;

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Communication and Health

communication investigations into theoretical and applied issues. Using a systems perspective as the organizational framework, relevant issues;

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Communication and Health

communication investigations into theoretical and applied issues. Using a systems perspective as the organizational framework, relevant issues;

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Mediated Politics

of political communication are covered in sections on the changing public sphere; shifts in the nature of political communication; the new shape;

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