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Strategy in Information and Influence Campaigns

, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out;

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Strategy in Information and Influence Campaigns

, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out;

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Sway

combination of strategy and tactics, the G.R.I.T. Marketing Method. This method is unique as it looks at marketing from the go-to-market strategy;

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The Persuadable Voter

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential;

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Talk Show Campaigns

, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are;

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Talk Show Campaigns

, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are;

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Government Issued Opinion

Intelligence services, businesses and governments use a sinister methodology called an influence campaign to sway the core values of their;

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Social Movement Campaigns on EU Policy

This book assesses how much influence social movements have on EU policy and the means through which influence is secured. Using wide;

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Strategic Planning for Public Relations

includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social;

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Strategic Planning for Public Relations

includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social;

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Corporate Information Strategy and Management

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who;

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Corporate Information Strategy and Management

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who;

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Information Strategy and Warfare

. John Arquilla and Douglas A. Borer explore three principal themes: the rise of the 'information domain' and information strategy;

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Information Strategy and Warfare

. John Arquilla and Douglas A. Borer explore three principal themes: the rise of the 'information domain' and information strategy;

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Causes And Campaigns

An in-depth look at the influence of the media in today's world.;...

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Speak to Influence

Based on a systematic progression with five processes - strategy development, value creation, channel and media integration, information;

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Cycles of Spin

that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages;

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Cycles Of Spin

that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages;

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Climate Change and Social Movements

Climate Change and Social Movements is a riveting and thorough exploration of three important campaigns to influence climate change policy;

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Information Campaigns

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it;

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Three Byzantine Military Treatises

Strategy was written by a retired combat engineer around the middle of the sixth century, while Skirmishing and Campaign Organization and Tactics;

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Mindful International Advertising

markets. Mindful advertising approaches, which segment cultural markets, use new information about foreign markets and recognize local audiences;

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Pure Strategy

A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated;

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Pure Strategy

A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated;

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Information Security

, information technology strategy, and information security strategy. A practical guide to defining an information security strategy is then provided;

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The Political Campaign Desk Reference

incorporates a greater discussion of technology, social networking, and fundraising as well as the difference between strategy and tactics. The;

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Campaigns on the Cutting Edge

, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.;

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