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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Marketing Research

regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear;

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The Routledge Companion to Marketing Research

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Business Research Methods

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its;

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Qualitative Marketing Research

for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;

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Qualitative Marketing Research

for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;

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Marketing Research, Global Edition

For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an;

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Formative Research in Social Marketing

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry;

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Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry;

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Marketing Research

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research;

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Controversy in Marketing Theory

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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The Business of Marketing Research

The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes students;

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Business Research Methods

Covering topics in business research, this text employs numerous examples to illustrate real-world research in management, marketing;

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Measurement and Research Methods in International Marketing

Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Business Research Methods

Providing comprehensive coverage of business research, this text's student-friendly design contains numerous examples illustrating real;

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Recent Advances in Tourism Marketing Research

adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent;

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