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Marketing of Regions
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Place Marketing and Branding
The book builds a framework and analyzes place marketing and branding practices, the main focus bein;...
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Winning Global Markets
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente;...
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Practical Marketing Planning
This interactive workbook describes the principles and techniques of marketing in a way that busines;...
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Wine and Identity
In an increasingly competitive global market, winemakers are seeking to increase their sales and win;...
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Eurasian Business Perspectives
This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business;...
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Business to Business Marketing Management
* Unlike the competing texts, this takes a truly global perspective, full of real-life case studies ;...
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Eurasian Business Perspectives
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Econo;...
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Principles of Marketing
Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and ;...
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Eurasian Business Perspectives
This book gathers selected theoretical and empirical papers from the 28th Eurasia Business and Econo;...
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Building Corporate Identity, Image and Reputation in the Digital Era
Brands - corporate, products, service - today are collectively defined by their customers, deriving ;...
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International Place Branding Yearbook 2011
The second annual volume of the International Place Branding Yearbook; this collection looks at the ;...
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Green Marketing in a Unified Europe
The physical environment--its preservation, protection, and conservation--has become an urgent agend;...
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Global Marketing & Advertising
Packed with cultural, company, and country examples that help explain the paradoxes international ma;...
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Social Marketing in Action
This textbook provides students with real-world social marketing case studies from different countri;...
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International Place Branding Yearbook
This third annual volume of the International Place Branding Yearbook looks at the case for applying;...
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Selling Textiles in the Long Eighteenth Century
Textiles are a key component of the industrial and consumer revolutions, yet we lack a coherent pict;...
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Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study
Inhaltsangabe: Abstract: This thesis describes and evaluates how regional marketing, based on the id;...
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Sesame seeds market chain analysis
Sesame seed is the most important cash crop in major regions of Ethiopia. Farmers in the sub sector ;...
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Selling Textiles in the Long Eighteenth Century: Comparative Perspectives from Western Europe
Textiles are a key component of the industrial and consumer revolutions, yet we lack a coherent pict;...
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
This book introduces readers to the concept and implementation of positioning techniques in the cont;...
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Global Marketing And Advertising
Packed with cultural, company, and country examples that help explain the paradoxes international ma;...
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Public Branding and Marketing
This edited volume details public branding and marketing from a global, comparative perspective. Pla;...
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The Routledge Handbook of Tourism Marketing
Tourism has often been described as being about 'selling dreams', tourist experiences being conceptu;...
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The Routledge Handbook of Tourism Marketing
Tourism has often been described as being about 'selling dreams', tourist experiences being conceptu;...
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Airport-Centric Development
In an effort to increase airport efficiency in moving passengers and cargo while bolstering the econ;...
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