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Marketing Knowledge Management

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective;...

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The Roots and Uses of Marketing Knowledge

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometim;...

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for criti;...

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Knowledge-Based Marketing

In recent years even governments around the world are beginning to understand that knowledge is a cr;...

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Knowledge-Based Marketing

In recent years even governments around the world are beginning to understand that knowledge is a cr;...

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Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critic;...

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Knowledge Based Marketing In 21st Century

Knowledge based marketing is a key tool used as a competitive advantage by most of the Multinational;...

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Strategic Innovative Marketing

This book presents the latest on the theoretical approach of the contemporary issues evolved in stra;...

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Strategic Innovative Marketing

This proceedings volume presents the latest on the theoretical approach of the contemporary issues e;...

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International Marketing in the Network Economy

The capability of MNCs to create, transfer and combine knowledge from different locations is an impo;...

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International Marketing in the Network Economy

The capability of MNCs to create, transfer and combine knowledge from different locations is an impo;...

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Leading Edge Marketing Research

Designed for advanced business students, marketing research academics, practitioners and consultants;...

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International Marketing in the Fast Changing World

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to devel;...

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Marketing Knowledge

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Organising Knowledge

The organization, processing and representation of knowledge becomes increasingly important in all s;...

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Essentials Of Marketing

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present t;...

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Internet Marketing

For courses in Marketing and Internet Marketing. This comprehensive text makes the world of Internet;...

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Foundation Marketing

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introducti;...

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives sugges;...

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions;...

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popul;...

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, com;...

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, com;...

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MARKETING MANAGEMENT

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, for;...

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Modern Attitudes in Marketing

The marketing arena fertile ground for the study, as characterized by his dynamism, the show permane;...

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Certified Marketing Professional CMKP Body of Knowledge

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